Enthusiastic, creative, and dedicated designer with a proven track record of crafting user-centered services and products. Skilled in user research, wireframing, prototyping, and agile methodologies. Strong communicator and problem-solver with expertise in Figma, Adobe XD, and inclusive design principles.
From exploration to execution, this dynamic framework fuels creativity and precision, ensuring your product journey aligns seamlessly with user desires.
Brainstorming sessions to understand needs and company goals.
Research market, users and refine ideas into a brief.
Prototypes, feedback loops, and design iterations.
Final mockups, handoff to devs and user testing.
A 15-minute neighborhood service concept designed for Leicester's Oriental community, connecting people through shared cooking experiences while reducing food waste. This service design project involved:
A street safety app designed specifically for female students at Loughborough University, created through:
I ground every project in deep user research - from persona building to behavioral analysis - ensuring solutions address real needs.
My designs prioritize inclusivity, following WCAG guidelines and testing with diverse user groups for universal usability.
From initial wireframes to developer handoff, I own the complete UX lifecycle using agile methodologies.